Video summary
The video addresses the modern internet trend of "looksmaxxing," where young men obsess over optimizing their physical appearance for social validation and dominance. While acknowledging that basic self-care like fitness, nutrition, and hygiene is beneficial, the speaker argues that extreme obsession with looks often stems from vanity and a desperate need for external approval rather than genuine improvement. Drawing on Stoic philosophy, particularly Epictetus's teachings, the transcript posits that true beauty is not merely genetic but is defined by one's choices and character; if those choices are rooted in selfishness or superficiality, a person remains unattractive regardless of their physical form. The core argument suggests that we must evaluate our appearance through the lens of the process behind it—whether maintaining muscles requires neglecting responsibilities or harming oneself—and conclude that making beautiful life choices is the only path to authentic attractiveness.
Stoic philosophy emphasizes functionality over aesthetics, viewing strength and fitness as tools for resilience rather than objects for vanity. The speaker highlights historical figures like Theodore Roosevelt and ancient philosophers such as Marcus Aurelius, Seneca, and Epictetus, who valued a strong body because it enabled them to endure hardship, serve their communities, and support the mind. Unlike modern trends that prioritize looking shredded or impressive in mirrors, Stoics engaged in physical training to build discipline and health so they could better fulfill their duties as citizens and friends. The transcript warns against becoming immoderate with exercise or letting physical pursuits consume one's life, noting that a strong body is meant to carry the weight of real-world responsibilities—like playing with children or helping neighbors—not just to lift heavy weights in a gym for the sake of records.
Ultimately, the video critiques the ego-driven nature of looksmaxxing culture, which seeks validation from others and leads individuals to mimic trends rather than embrace their unique selves. The speaker argues that relying on external approval compromises one's integrity and reveals an underlying insecurity, whereas true confidence comes from being "your own witness" and living according to one's internal compass. Stoicism encourages embracing individuality and uniqueness as a gift, urging people to be the distinct thread in society rather than blending into the crowd to fit social standards. The conclusion reinforces that life is finite and we must seize the present moment to live well, be good, and cultivate our unique character before time runs out, rejecting the futile pursuit of immortality or vanity for fleeting online clout.
Read the full video transcript
Look, I I wish I didn't have to talk
about this, but since a lot of young men
follow the Daily Stoic and spend a lot
of time on YouTube, I feel like I have
to address this word that's all over the
internet right now, which is
>> looks maxing.
>> Looks maxing.
>> Looks maxing. It's a Tik Tok trend
taking hold of men seeking to maximize
their physical appearance. And it can be
hard to know how real some of these
trends are, but this one is real enough
and it speaks to something timeless,
too. But right now, because of social
media, because of algorithms, because of
toxic online influencers, young men are
particularly obsessed with their looks,
their muscles, being more attractive,
being alpha, being dominant. Some of
this is harmless. Some of it's totally
fine. whether we're talking about
fitness or taking care of your skin or
nutrition or getting proper rest. But
some of it is actively harmful if not
absurd. I think it's worth saying that
the Stoics were in no way against
improving yourself. We can tell from the
statues they were in good shape. They
were handsome. They were strong. They
tried to take care of themselves. And so
that's what we're going to talk about
today. Not just what the Stoics would
warn us against as far as some of these
extreme and dangerous behaviors, but
what they would tell us about being
beautiful, about attraction, and about
being your very best [music] self.
There's nothing wrong with beauty or
being beautiful. But Epictitus said that
beauty wasn't in our genetics, it was in
our choices. He said if your choices are
beautiful, then you will be beautiful.
Okay. So what does he mean by that? We
are the product of our choices. And by
that I think he means that beauty can't
be separated from the process, from the
regiment that creates it. I think what
he's saying here is like a woman might
be stunningly beautiful at first glance,
but if those looks are a result of
vanity and selfobsession and endless and
endless and endless amounts of time
priing in the mirror, you'll actually
turn out to be an unattractive person
when you get to [music] know her. If
your muscles are a result of steroids or
neglecting your other responsibilities
in life. If your physique is a result of
starving yourself or actively harming
yourself. If you are selfish and fragile
and [music]
superficial, then you are ugly even if
it manifests itself in some kind of
temporary physical attractiveness. I was
thinking about this this morning. I was
supposed to get a haircut. I would like
my hair to look good rather than bad.
I'm a little shaggy right now, but I had
some other responsibilities that I had
to take care of today. And I thought,
you know what? Do I want to be rushed
around? Do I want to be in a bad mood?
Do I want to neglect taking care of this
and that so I can go spend however long
sitting in a chair getting my, you know,
my hair trimmed? Like, one is much more
important than the other. When we talk
about beauty, we have to think about the
process. We have to think about the
choices. We have to think about the
priorities. [music] And I I also just
think generally if you want to be more
attractive, make attractive choices,
right? Pick up a book instead of a TV
remote. Pick up whole food instead of
fast food. Journal instead of wasting
time on social media. Say no to
distractions and temptations and say yes
to your children, to your work, to your
responsibilities. Every day we are faced
with all sorts of choices, ugly choices
and beautiful choices. Who we are and
how we look, literally and figuratively,
is predicated on making the right choice
between these two things.
[music]
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you're busy. You've got all these things
that you've got to take care of, but
what you're neglecting is taking care of
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[music]
In discipline is destiny and also in the
obstacles way. I talk a lot about the
Roosevelt. Uh many people don't know
that the Roosevelt was born sickly and
weak. Spence the [music] first 12 years
of his life, struggling not just with a
bunch of health problems, but with this
sense that he was a a little weakling.
There is this pivotal moment where his
father comes to him and says, "Look,
you're a bright kid. You have all sorts
of potential, but he says, "Your [music]
mind isn't enough." He says basically
that you've got the mind, but you
haven't got the body. This little boy
looks at his father and says, "All
right, Dad. I will make my body." You
can actually in New York City go and see
the gym on the porch of his house where
he made his body. Where he began his
love of what he could call the strenuous
life. He became a man's man. He became
an outdoorsman. He became a hunter. He
became a soldier. He became a war hero
because of this work. Now, this was not
at all at odds with his love of
learning, with his love of reading, with
his love of bird watching and science
[music] and literature and all of these
things. In fact, as his father was
pointing out, the two complement each
other. There's a a Latin saying, mensano
incorporate,
strong mind and a strong body. And
today, unfortunately, we think of
philosophers as weak or academic or
theoretical. But Mark's realist of
boxing and wrestling and running and
sports. Socrates is is not just a
philosopher but also a soldier who's
renowned for his bravery and discipline
also for his ability to endure cold. The
philosophers in the ancient world were
tough. Epictitus captures this dichotomy
well. He's he's crippled due to torture
he under goes as a slave, but he says,
you know, that's only an impediment to
part of my body, not to the mind. And he
didn't believe his body was weak either.
But he said, "I like the body to be
strong, the strength that comes from
good health and training."
So it comes down to a question of what
are these muscles for? What is all this
training for? Is it so you can look
absolutely shredded? So you can be what
AI apparently thinks Marcus Aurelius or
Senica or whomever look like? Like like
with a 12pack or something? For the
Stoics, fitness and strength was about
function. They were trying to keep at
fighting weight, not for appearance
sake, but because they wanted to
preserve their health. The purpose was
functionality, not aesthetics. The
purpose was certainly not so they could
catch a glimpse of themselves in the
mirror and be really excited. The Stoics
did difficult things and picked up heavy
things and challenged themselves because
life was challenging. Because life is
difficult. Training was form of exercise
literally and figuratively for them.
They wanted to have that strong mind and
a strong body because that was the
formula for living a good life. That was
a way to build discipline and cultivate
resilience to inure themselves against
hardship and to maintain that sound body
so they could better serve their
community and pursue wisdom. and and
[music] they were hesitant and wary of
going overboard which is always that
temptation. Both Marxis and Senica talk
about spending too much time on
exercise. Mark says why are you working
so hard to be a better wrestler instead
of being a better citizen, a better
person, a better resource in tight
places, better friend, a better forgiver
of faults. He was noticing how how in a
way it's easier and more quantifiable to
put energy and effort and to see returns
from that when it comes to your physical
form when it comes to losing a little
weight or showing a little muscle or
hitting some PR goal. In the end, this
isn't what actually important. This
isn't how you measure a life. He was
warning himself and us about having our
priorities precisely backwards.
Epictitita said that that it's a bad
sign to spend too much time on things
relating to the body. He says you can be
immodderate even when it comes to
exercise just as you can be when it
comes to eating and drinking and other
sort of primal functions. He said this
stuff should be incidental to our main
pursuit. The main strength, the main
place to apply ourselves is to our
reason. And Senica said that when it
comes to exercises, it should be short
and simple. It should tire the body
rapidly. It shouldn't take up the main
chunk of our day because that time is
better spent on other things. Does
whatever you do, come back quickly from
body to mind. And Epic Tetus ultimately
makes the best point when it comes to
this. He says, "Don't show me the
weights. Don't show me your exercises."
He says, "Show me your shoulders." And
by that he doesn't mean, "Show me how
good your shoulders look." He's saying,
"Show me what your shoulders can do."
He's like, "How much weight can they
carry?" Like, in the world. Again,
getting really strong, being able to set
some record in the gym, unless that's
your your job, it's meaningless, right?
What matters is, can you bear the weight
of life? Can you bear the weight of your
responsibilities? Can you be a
contributing member of society? The idea
is get some upper body strength so you
can throw your kids around so you can
shovel your neighbors walk. develop some
endurance so you can endure what life
throws at you. That's what this is for.
And and again, ultimately, what's more
beautiful, right? The the person who has
perfect form in the gym or on the field
or a person who's fulfilling their
purpose, their telos in the actual world
as a contributing member to society.
What strikes me about this trend is how
obsessed it is, how predicated it is on
impressing other people. It's about
getting likes on social media. It's
about supposedly attracting the
attention of women or men. It's it's
about being able to one up your friends,
feel like you're the best guy in the
gym, or whatever it is. And of course,
this is the exact opposite way that a
stoic wants you to think about it. In
fact, Epictitita says, "Whenever you're
tempted to look outside yourself for
approval, you have compromised your
integrity." He says, "If you need a
witness, be your own." So, if you're
like, "Hey, I want to look this way for
me and you're actually being
intellectually honest about this. Like,
if it's some kind of journey that you
are going on for yourself, which I
understand as a runner, like I'm not
trying to impress you with my times. I'm
trying to beat myself with my times and
push myself and and fulfill this
commitment I have for myself. I'm not
running races. In fact, that's always
been the interesting thing for me as a
runner. People are always like, "So, are
you going to do this race or that race?
What's your mile time?" And I go,
"That's not how I think about this. I
think about the dayto-dayness of it,
meeting my commitments, pushing myself,
treating myself rigorously, as Senica
says, as a training ground." I remember
I was 20 years old going through Mark's
meditations, and this thing he said hit
me, it hit me so hard. He said, "We all
love ourselves more than other people,
but for some reason we care about other
people's opinions more than our own."
And I think Marcus Reus as a more
public-f facing individual than
Epictitus knew this really well. Like he
had to be able to be satisfied with who
he was, with what he did, and not let
the crowd decide, you know, if he was
succeeding or failing. He didn't want to
listen to them telling him he was
awesome. He didn't want to listen to
them telling him he was horrible. He had
to stay true to his own compass. And
this is a hard thing to do both
professionally and personally. Like
maybe you remember as a kid in school.
You know, you you picked out a shirt or
you got a haircut or you adopted some
new style that you really thought was
cool and then you showed up and then
someone made fun of you and then you
were immediately like, "Oh, I don't like
that anymore." Like you you let other
people decide what you liked. There's
another philosopher named Renee Gerard
who talks about this. He calls this
mimisis. Basically that because we often
don't know what we like, we just like
what other people like. And there's
safety and comfort in that. But to the
Stoics, that that sort of finger to the
witness was actually a profound
weakness. So if you're getting really
strong because you want other people to
say how strong you are, you have
compromised your integrity. The Stoic
said you actually are a weak person. And
look, I I I don't want to get into a
whole debate about health or not [music]
healthy. But I think one of the problems
that some corners of the internet have
had with the body positivity movement is
like it's just preposterous and
incomprehensible to them that someone
could be satisfied that someone could
feel good about themselves. They feel so
bad about themselves and their need for
approval is so great. It's almost
offensive to them that someone isn't as
superficial as they are, isn't as
obsessed with approval as they are,
doesn't ascribe to the same body
standards as they do. When you wake up
every single morning and you take a look
in the mirror, you're 100% satisfied
with every single thing. Is that what
you're talking me?
>> Yeah, more or less.
>> Okay, dude. All right. Well, um, if you
want to be completely disingenuous,
that's fine with me. I guess there's
just no no point to continue.
>> All right. Thank you for your time.
>> Thank you. Again, I don't want to get
into the health stuff because it's it's
not good to be say morbidly obese. But
the point is for the Stoics is to have a
sense of who you are, have a sense of
the race that you are running, to be
your own witness, and not let other
people make you feel good or bad about
who you are or how you look. And
certainly, I think there's something
kind of weird about young dudes trying
to get really strong to impress other
dudes on the internet. It's an ugly,
lame thing in my view. [music]
The irony of that voice that needing
approval, the irony is that that voice
is so often rooted in ego. Confident
people, people of integrity, which is
another way of saying wholeness, people
who are whole, don't need approval from
others, aren't chasing approval from
others. But egotistical people are
masquerading as confident people. And
they are desperate for the validation
and attention of other people. They are
both in love with themselves and hate
themselves and desperately craving the
love and affection and attention from
others. And again ultimately ego is
profoundly weak. Ego not [music] only
overreaches, not only makes things
complicated, is not only delusional, but
often what ego is is easily manipulated.
Right? It's like the compass is so
easily messed up with a magnet. And that
need to be better than, more than,
recognize, that insatiableness, the idea
that these external accomplishments will
finally make you feel good about
yourself. Nobody has the power to do
that. That's the problem with ego. It's
never satiated. It's never going to feel
good. It's not only obnoxious and
destructive. Pride not only goeth before
the fall, but it's it's a miserable and
it's an insecure [music] existence. And
I actually I actually have it tattooed
here on my arm as a reminder. Ego is the
enemy. Am I doing this out of ego or am
I doing this because it makes a
difference? Because it matters. Because
it makes me better. One thing I I notice
about all these kids that are obsessed
with looks maxing is how they all have
the same haircut. They all want the same
body. They all post the same videos.
They're all the same. It's it's it's
it's funny. They're trying to stand out
by looking exactly like all of their
peers. The Stoics, on the other hand,
embraced their weirdness. They stood out
whether it's in Athens [music] or in
Rome. Whether you know it's it's Ko
walking around Rome barefoot or Cleanth
proudly doing manual labor wearing a
thin cloak even in the winter. We have
Senica practicing poverty. Marcus is
reading during the gladiator games. Like
the Stokes were different. They marched
to the beat of their own drummer.
Basically what the Stokes knew and it's
so easy to forget this is that we are
all born one in a trillion. One in a
trillion trillion. Nothing like you has
ever existed before. And then we throw
that away by aping the style and the
approaches of other people by trying to
be just like them. And that is not just
weak, it's a rejection of an incredible
gift that we have been given. There's a
a stoic around the time of Nero named
Agriinus. And he said that society is
all this giant garment. And he says most
of the threads are white, but that he
preferred to be the red thread. He
wanted to be the thread that stood out,
the bright thread that made the garment
beautiful. He says, "If I try to blend
in, then I will no longer be read." A
truly confident person, a truly secure
person, a truly strong person, a truly
beautiful [music] person is themselves.
They like what they like. They are who
they are. They let their freak flag fly
if they have one. That's what I love
about Austin. Keep Austin weird. Be
yourself. Do what you want to do. Be one
of one. That's where the fun is. That's
where the value is. That's where you
have a monopoly. That's what's truly
special. That's what makes you stand
out.
I don't know if you know this guy, Brian
Johnson. I actually first met Brian. He
was actually one of the first clients of
my marketing company more than 15 years
ago. He was a little less weird then. I
have no problem with him being weird. I
just have a problem with the delusion
and the ego of trying to or even wanting
to live forever. It's just the
antithesis of stoic philosophy. I mean,
first off, if you are taking blood from
your child to rejuvenate yourself,
there's a horrible metaphor in that, I
think, right? Like, we are supposed to
be providing for the young, not
literally leeching from them. And as far
as immortality, I mean, people have been
chasing this for as long as there have
been people. And you know where all
those people ended up? They're all
dead. Momento my it is the one
prophecy that never fails. When we are
all born, we are born with a terminal
diagnosis. Now again, is it good to be
healthy? Of course. Should you take care
of yourself? Yes. Should you avoid bad
habits and pursue good habits, eat
healthy, workout, want to be healthy?
Yes, of course. But if you look like a
walking corpse because you are pursuing
immortality, I don't know what to say to
you. I I you're being ridiculous. And I
was giving a talk a couple of years ago
at a longevity conference and I said,
"Guys, I get that you all want to live
forever and it's good. I want to live as
long as it's possible for me to live."
But I said, "What are you guys planning
to do with all this extra time? Going to
spend more of it on your phone. You're
going to spend more of it going to these
stupid conferences. You're going to
spend more of it fighting on the
internet. You're going to spend more of
it looks maxing." I mean, it is funny
that people who use their time the worst
seem to be most intent on getting more
and more of it. Senica talked about
elderly people who who all they have to
show for their age is a number of years
like like all they have is this number
not anything concrete or meaningful. And
he also said it's precisely wrong to
think of death as this thing in the
future that you are trying to avoid or
that we are moving slowly towards. He
said death isn't then death is now. He
said the time that passes belongs to
death. He wanted us to understand that
we are dying every minute and we are
dying every day. Time that has passed is
dead. We will never get it back. And so
the time people spend frivolously
chasing vanity, mogging on the internet,
chasing followers and fans and you know
compliments. This is silly. It it is it
is you are paying for that with this
thing which you are supposedly saying is
so precious to you. your life. So the
Stoics want us to remember, yes, of
course, health is important, function is
important, death is bad in the sense
that we should try to resist it as much
as possible and yet it follows us
everywhere. It is the only thing that is
truly invincible, that is truly
undefeated, and that we must live
immediately. As Senica [music] says, we
must live while we can. We must be good
while we can. We must be beautiful while
we can. And we must seize what actually
belongs to us, which is our uniqueness,
which is our character, which is, as the
Stoics would say, our ability to choose.
Well, [music]